How to build An adward campaign

My friends this post is regarding developing an adward campaign  to promote a product or web site. In the previous post I have mentioned about search engine optimization. Under that I have mentioned about PPC.

So, the PPC is stand for Price per click.It is coming under the method of paid advertising method.

 

How to build an adward campaign.

  When we go to Google AdWords we can search for keywords relating to our web site or related area.  Under 'Tools And Analysis' there is a tool named 'Keyword Tool', when you go to that page you enter your specification and 'Google' will generate a list of keywords with several fields. So the following steps have to be followed to build an adward campaign.

Firstly  we have to identify the target group of customers which we are going to promote.If the electronic equipment provider is going to do an adward campaign, initialy they have to identify thie target group of customers with the reagions that they are living.

Next step is to identify the most important key words. It means the words that are used to search information from the web. In the above example most of the persons who are searching about electronic equipments are type to identify ellctronic equipment suppliers to find search results.so in this case the key word is elecronic equipment suppliers.

After identification of these things we can do an adward campaign to promote the ads or web sites.

Ultimatly As ,Marketers we can take following benifits with the adward campaigns

•  appear first or top of the search results when customers search on the keywords
• Promote ads by targeting the customers.
• Manageable cost on adward campaigns 
• Ultimately it will result to increase the sales with adward campaigns