How to build An adward campaign
My friends this post is regarding developing an adward campaign to promote a product or web site. In the previous post I have mentioned about search engine optimization. Under that I have mentioned about PPC.
So, the PPC is stand for Price per click.It is coming under the method of paid advertising method.
How to build an adward campaign.
When we go to Google
AdWords we can search for keywords relating to our web site or related
area. Under 'Tools And Analysis' there is a tool named 'Keyword Tool',
when you go to that page you enter your specification and 'Google' will
generate a list of keywords with several fields. So the following steps have to be followed to build an adward campaign.
Firstly
we have to identify the target group of customers which we are going to
promote.If the electronic equipment provider is going to do an adward campaign, initialy they have to identify thie target group of customers with the reagions that they are living.
Next
step is to identify the most important key words. It means the words that are
used to search information from the web. In the above example most of the persons who are searching about electronic equipments are type to identify ellctronic equipment suppliers to find search results.so in this case the key word is elecronic equipment suppliers.
After identification of these things we can do an adward campaign to promote the ads or web sites.
Ultimatly As ,Marketers we can take following benifits with the adward campaigns
- appear first or top of the search
results when customers search on the keywords
- Promote ads by targeting the customers.
- Manageable cost on adward campaigns
- Ultimately it will result to increase the sales
with adward campaigns
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