Now we are in the digital world, We are living with note books,
Palm tops, lap tops, IPods, Internets, Face book, Google, Yahoo, You tube.
So, today at least billions peoples having internet
facilities for log into the internet & use web for fulfilled their various
needs by internet, Like wise search something about companies, Products or
Interest about something like wise see videos on you tube, Listen to the songs
in online web, Show films, TV programme, cricket matches and be socialized by
using social media tools like wise facebook, Twwiter, Twoo. And also do conversation
via email/Gmail & applying for jobs.
So, we can’t hide from this trend. We should update this digital
knowledge & should utilize that knowledge for our studies, Future career
path & day to day life. In order to that, Marketers, Advertisers &
companies should update with this digital knowledge. Because of consumers,
their target audience & all other people who utilized & update with
digital trend, may be a challenge for above
parties.(Marketers,Advertisers,Companies0.becuase they have good knowledge
about digital world.
So, real marketers also should be a part of digital world. For
that should utilize the social media tools & online web facilities to
Awareness & advertise/ promote their brand, Products/Services, new events, CSR
activities, Companies History & current Situation among their target
audience, Consumers, Fans & all other public. This is the more
opportunities for doing two way communication. Because can get comments, positive
word of mouth, feed backs , Complaints. And also supply the answers for
inquires on online web. Then marketers can keep long term relationships with their
profitable customers and earn more profit by reducing cost of advertising /promotion
& distribution cost.
So, refer these ideas and think to be digitalized……
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