How FMCG products reach to target market using Google display network.

Hi everyone,

After a long time I am going to share with you something about Display banner ads which are displaying on websites. Nowadays almost all the people tend to engage with internet very often, while each and every day today tasks, surfing and browsing the web. There we can see number of banner ads displaying on each and every web site. It is questionable whether all of these banner ads are seen by every people with their own tasks, but this is very popular method for reaching to the target audience.

First of all if we search what is this display banner ad, some websites allow you to put your advertisements on their websites. When it relates to FMCG products, companies can display their banner ads according to the target audience.

FMCG companies are getting big benefits by advertising on Google display network such as at a low cost they can advertise the products. And also companies can use various types of ads such as text, images, banners, videos etc.

In the same time companies can advertise in particular web sites which are their target audience related. That means companies can choose web sites which are potential customers usually engage with. Therefore they can directly touch and reach to the target consumer. The companies are able to make the target customer aware of their products. Then customer also will tend to browse those sites and search particular FMCG items.

Using Google display network is much economical when comparing to the interruption marketing tools such as advertising on TV, radio, news papers, billboards, and hoardings and so on. Because no need to rely on huge advertising budget, as companies are easily reached to the target consumers by advertising on particular websites.

So it is easy for FMCG companies to reach their target audience by using Google display network.

Be digitalized.......!

Now we are in the digital world, We are living with note books, Palm tops, lap tops, IPods, Internets, Face book, Google, Yahoo, You tube.

So, today at least billions peoples having internet facilities for log into the internet & use web for fulfilled their various needs by internet, Like wise search something about companies, Products or Interest about something like wise see videos on you tube, Listen to the songs in online web, Show films, TV programme, cricket matches and be socialized by using social media tools like wise facebook, Twwiter, Twoo. And also do conversation via email/Gmail & applying for jobs.

So, we can’t hide from this trend. We should update this digital knowledge & should utilize that knowledge for our studies, Future career path & day to day life. In order to that, Marketers, Advertisers & companies should update with this digital knowledge. Because of consumers, their target audience & all other people who utilized & update with digital trend, may be a challenge for above parties.(Marketers,Advertisers,Companies0.becuase they have good knowledge about digital world.

So, real marketers also should be a part of digital world. For that should utilize the social media tools & online web facilities to Awareness & advertise/ promote their brand, Products/Services, new events, CSR activities, Companies History & current Situation among their target audience, Consumers, Fans & all other public. This is the more opportunities for doing two way communication. Because can get comments, positive word of mouth, feed backs , Complaints. And also supply the answers for inquires on online web. Then marketers can keep long term relationships with their profitable customers and earn more profit by reducing cost of advertising /promotion & distribution cost.

So, refer these ideas and think to be digitalized……